During the pandemic, all in-person fashion tours and shows were canceled. Confined to digital presentations, fashion brands faced a growing demand for connectivity from their audiences. However, the true appeal of fashion could not be conveyed solely through static images. For his Fall 2021 collection,
Thom Browne looked for a new way to communicate the quality of the designs and engage his audience without a physical setting where guests could touch and feel the fabric of the garments.
